Yana Yeromina · Senior Product Designer, UX Practice Lead
Design that
thinks before
it decorates.
I design complex digital products: trading platforms, enterprise systems and consumer apps, where clarity under pressure is what matters.
Featured work
Manufacturing Execution System
Manufacturing Operations Management
Sosivio Platform
IAMTHE
ГОТОВО! Document Service
Transparnet
Trading Platform
About me
UX maturity.
Kyiv, Ukraine · Available for new work
Seven years of designing products where complexity is the material, not the problem. Enterprise platforms, trading systems, consumer apps: each one taught me that clarity is a design decision, not an accident. And that design earns its place not in the deliverable, but in the decision.
How I work
Six phases, from the first business idea to research after release. Pick one to see what happens there and who is involved.
Pre-planning
Business decides what gets built and in what order. The Design Lead joins early to shape requirements and plan the team's capacity.
Preparation
The phase nobody talks about: understanding the problem deeply enough to solve it correctly, before a single frame is drawn.
UI/UX
From a rapid MVP concept, AI-assisted when speed matters, to validated mockups that are ready for development. Fast or thorough, approval is a checkpoint, not a formality.
Hand-off
Not a file transfer but a conversation, so the team that builds the feature understands it instead of just receiving it.
Implementation
Built, tested and reviewed against the approved mockups. If QA finds issues, the work goes back to the dev team, not to design.
Post-release
Shipping is not the finish line. Real feedback is measured against the original goals and feeds the next planning cycle.
Experience
Product Design Lead
Established and led a design practice for one of Ukraine's largest banks, aligning it with BNP Paribas global standards while staying grounded in the actual needs of product teams. Led designers across squads, shaped UX strategy for mobile and web, and delivered flows, IA, prototypes, and audits that gave teams clearer direction and faster decisions.
UX Architect
Rebuilt BASF's internal dashboard system into a unified, UX-led platform: crafting new interfaces, developing a brand-aligned design system, and consolidating scattered tools into one scalable solution deployed across global factories.
UX Lead Designer
Built and led design across 5 integrated manufacturing applications forming a large-scale production platform used worldwide across multiple device types. Managed the design team, collaborated with POs and stakeholders, established a cross-product design system, and ran usability testing, A/B testing, and cross-functional workshops.
UX/UI Product Lead Designer
Sole designer on a Kubernetes-based cloud observability platform. Covered the full design cycle: UX audit, user research, double-diamond process, design system development, prototyping, and delivery.
UX/UI Designer
Forum platform interface design with full branding requirements: structured discussion UI, editorial typography, civic focus.
UX/UI Mentor
Delivered lectures, conducted design reviews and workshops, and co-authored course materials for UI/UX students at two of Ukraine's leading tech schools.
Graphic & Motion Designer
Produced advertising graphic posters and video content for TV and LED screens for ballet and opera productions.
Services
UI/UX Design
End-to-end product design for complex digital products, from discovery and wireframes through high-fidelity mockups and developer handoff. Banking, enterprise, SaaS, consumer.
Design Systems
Building scalable component libraries and design tokens that keep products consistent as they grow. From audit and architecture to documentation and team adoption.
Process Consulting
Helping teams design better, not just make better designs. Establishing workflows between business, design, and development so everyone communicates clearly and ships faster.
UX Audits
A structured review of your existing product, identifying usability problems, inconsistencies, and missed opportunities. Delivered as a prioritised, actionable report.
Workshops & Training
Practical sessions for product teams: teaching BAs to write user stories, helping developers understand design intent, or running design sprints with mixed-role groups.
Concept Design
Translating ambiguous ideas and early-stage visions into structured, communicable concepts. From 0-to-1 product thinking through visual storytelling, for startups, pitches, and internal innovation projects.
The Lab
Contact
Let's build something clear.
Open to Product Design Lead and Senior Product Designer roles, and to selected UX audit, design system and consulting projects. Based in Kyiv, working remotely across time zones.
Not looking for a new role right now, but always happy to talk about design, UX audits and collaborations. Based in Kyiv, working remotely across time zones.